InterContinental Bali Resort is proud to announce the launch of its newly designed and updated website – bali.intercontinental.com – which has been expertly developed to provide an optimal viewing experience that allows potential guests to take a 360-degree virtual tour of the Resort and visit the destination before their travels begin.
The fresh new website presents an elegant, clean, responsive design, integrating highly-visual interactive elements and technical features. The corporate model has been replaced with an intuitive, image-rich, engaging layout, and enhanced user-friendly navigation that never loses sight of the absolute attention to detail, which has become the hallmark of InterContinental Bali Resort.
Facilitating comprehensive travel planning from research to booking, the site’s new technical features include easy and comprehensive page navigation for the purpose of browsing information. Fully optimised mobile versions have been created for iPhone, Android and Blackberry users, ensuring that the site responsively adapts to the screen size that the customer is using – whether that be a smartphone, tablet, laptop or desktop computer. The new site has also significantly reduced the number of steps and clicks needed to complete a booking; this is due to the powerful booking engine that is embedded in the site itself and not hosted separately.
When it comes to showcasing InterContinental Bali Resort, the stunning images of the luxurious accommodation, restaurants, food, leisure and recreational facilities, as well as the beautifully landscaped gardens and breathtaking beachside setting, speak for themselves. On-line visitors can enjoy a visual journey that brings the Resort and destination experience to life, complemented by eye-catching taglines, large scroll-downs with interesting and helpful information, well-written refreshed copy, and quick links to all of the Resort’s unique selling points. This includes a separate section for Club InterContinental, designed to enlighten browsers with details of the vast array of privileges, and the luxurious experience that they can enjoy once they have chosen to stay in this luxurious ‘resort within a resort’. Other pivotal information includes guest activities, Planet Trekkers children center, meetings and events, as well as all of the important information that couples need to know about planning a wedding at InterContinental Bali Resort, including venues and packages. Also highlighted are the most up-to-date special offers and promotions for accommodation, food and beverages, the spa, and meetings.
Enhanced features include guest testimonials and the new “Stay & Share” images that encourage guests to share their photos, which are continually being added to keep the website fluid and give anyone landing on it a true reflection of what awaits them. Finally, the reach of the website expands way beyond its own pages by inviting visitors to “Socialise with Us” via popular social media platforms including Facebook, Googleplus, Instagram, Linkedin, Pinterest, Twitter, Weibo and YouTube.
